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Teaching Philosophy and Portfolio ​

Teaching is not just a profession; it is a lifetime mission that demands significant efforts and engagement to guide the students toward success in their personal and professional plans. Hence, I firmly believe that my role as a professor consists of serving as a mediator and facilitator of the knowledge-sharing process with the students inside and outside the classroom. See samples of my recent courses.

Digital Marketing

This course focuses on the why and the how of digital marketing and selling strategies and explores how they are integrated with an organization’s business strategy and technology focus. Students explore the impact of multi-channel selling and internet marketing strategies on business. Topics include traditional vs. online marketing; traditional vs. online marketing communications; costs and benefits of online marketing; online customer acquisition, service and retention; plus successful and failed digital marketing strategies. Digital marketing methods explored, include those for the Web, email services, mobile marketing platforms and social networking technologies.

Database Systems
Customer Relationship Management

In this course, students examine important aspects of CRM strategies, processes, tools and technologies for a global, dynamic and high-tech business context with an emphasis on digital, and cloud-based marketing tools. This course will provide the students with critical, and market-oriented knowledge, and competencies on how to create and implement a Cloud Based CRM for an SME. On the other hand, this main course objective is to explore and investigate the antecedents and consequences of the implementation of the CRM design and strategies. The students will be exposed to concepts such as CRM marketing foundations, organizational culture and processes, CRM implementation strategies, measurements and data analysis.


This course, students learn about the design and implementation of relational database system within the context of small and medium size organizations as they relate to e-business applications.

The course also introduces to related topics such as Business intelligence, data warehousing, and distributed database systems. Database software used by small businesses will be used in a lab enviornment.

Brand Management

In this course students learn about current e-business models and characteristics of Business to Business and Business to Consumer portals. Also throughout assignments and cases the students are enabled to develop the following three major competencies: 1)- E-Commerce environment and applications; 2)- Hands on experience using an online financial market e-trade platform using; and 3)- Hands on on web 2.0 collaboration and cloud computing application using platform .



A successful brand strategy can drive increased customer loyalty, sales and profit.  It must be based on a clear understanding of the competitive environment, as well as a strong customer focus. In this course, students will examine how to develop and manage brand strategies in order to add long-term value to the organization.

in this course students will be able to visit and analyse diffrent leadership theories and styles in different historical contexts. The learning dynamics of this course encompasse readings, videos, case studies and classroom discussions to address various aspects of leadership and how leaders have helped shape the social movements that have defined the modern society.

International Business

In this course, emphasis is placed on developing comprehensive international business plan for a Canadian small to medium-sized entreprise (SME) to enter and compete successfully in an international market. Students are required to recruit a Canadian client company to whom they develop and present a comprehensive Business plan hat addresses the following issues: Country Report, Entry Strategy, Marketing, Fiance and operations plans.


This course covers current theories and practices of entrepreneurship and students are required to develop a comprehensive Business Plan to start up a new venture.

The plan should cover mission, vision and values of the start-up business as well as strategies regarding marketing, finance and operations.


"What was particularly striking from observing Dr. Youssef's undergraduate course was the degree of organization and planning that characterized the teaching session. Despite the challenges of covering the content demands of a first year course, it is evident that his priority is to ensure that students understand the key concepts. Among the many teaching techniques I observed was Dr. Youssef's effective use of YouTube video to reinforce the material he introduces in class. While the use of media is common in many courses across campus, I have seldom observed the degree of instructional integration in using such material and its immediate and effective impact on student learning as was evident in Dr. Youssef's Class. "

Dr. Antony Marini, EDC Senior Teching Developement Associate, Carleton University, Ottawa  and 3M National Teaching Fellow

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