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Professor Youssef Youssef

3199 Lake Shore Boulevard West, Room H215

Toronto, Ontario, Canada M8V 1K8


Phone: 416.675.6622 ext 3337

Professional info

​Beside my market experience, I have 15 years of teaching and research experiences. I envision academia as my life mission through which I help to shape the future of hundreds of my Business School Students, in both graduate and undergrad levels. In this sense I have designed and implemented innovative courses in variety of Business and Management topics covering a wide range of subjects such as International Entrepreneurship and Innovation, Marketing, Sustainable Management and Information Systems Management. Currently I am professor at the Business School at Humber Institute of Technology and Advanced Learning in Toronto, Canada since January 2012. Prior to this position, I have served as an Instructor and visiting scholar to Eric Sprott School of Business, Carleton University, located in Ottawa, Canada, and as an Associate Professor at the School of Business at the University of the South of Santa Catharina. 


Most Relevant Education












Knowledge Management

Business Information Systems


International Business 

PhD. Knowledge Management, Federal University of Santa Catarina, Brazil.

2006 - 2010

Msc. Production Engineering, Federal University of Santa Catarina, Brazil.

2001 - 2003

University Teaching Certificate, Carleton University, Canada.


Post Graduate Certificate, University Management, University of the South of Santa Catarina, Brazil. 


Electrical Engineering Degree, Lins school of Engineering, Unilins, Brazil. 


Recent work experience 

President and Vice-Chair, Chartered Institute of Marketing Management of Ontario.

2015 - present

Program Coordinator, Bachelor of Commerce - Marketing Degree, The Business School at Humber Institute of Technology and Applied Learning, Toronto, Canada.

2014 - present

Professor, The Business School at Humber Institute of Technology and Applied Learning, Toronto, Canada.

2012 - present

Full time professor teaching several management related disciplines such as Marketing, E-commerce, Entrepreneurship and International Business.

Member of the International Trade Committee,  Mississauga Board of Trade (MBOT), Mississauga, Canada.

2014 - 2019

Secretary of the Board, Polycultural Immigrant & Community Services, Toronto, Canada.

2017 - 2019

Member of the Board of Directors at Polycultural Immigrant & Community Services, Toronto, Canada.

2012 - present

The Board of Directors is responsible for providing direction and guidance to senior management respecting the business and activities of Polycultural. As steward of the organization, the Board is responsible for:

1- Determining policy;
2- Setting and approving strategic direction for the organization;
3- Approving new services, budgets and contracts;
4- Ensuring a tone of integrity and ethics;
5- Ensuring the highest standards of organization governance;
6- Ensuring the integrity of the financial statements, projections, and audit results;
7- Monitoring the quality of the organization's activities;
8- Setting targets for fundraising activities in cooperation with executive director
9- Participating when needed in fundraising events
10-Engaging the Executive Director;
11-Appointing the Executive Committee of the Board;
12-Establishing and serving on various committees;
13-Monitoring progress and ensures Polycultural is identifying and managing its major risks;
14-Overseeing communications and public disclosure; and
15-Reporting to the membership of the organization at the Annual General Meeting.


President, Federation of Canadian Brazilian Businesses, Toronto Canada 

2009 - 2016

President and co-founder of the Federation of Canadian Brazilian Businesses (FCBB) an organization devoted to foster partnership between medium and small sized entrepreneurs from Canada and Brazil.The FCBB aims to enhance trade and investment between Canada and Brazil by offering the following activities to and on behalf of FCBB's members:


  • Establishing a business network in Canada for members to meet regularly in order to establish contacts, exchange information about business opportunities, and to become more familiar with Brazilian business issues

  • Holding public and member-only events, dinners, luncheons, receptions and meetings, where speakers will talk about relevant and useful topics

  • Developing and implementing programs, including a mix of business and social activities, that will strengthen the local business community and contribute positively to the community as a whole

  • Building and maintaining online databases and tools enabling Brazilian and Canadian businesses to identify and approach each other for investment, networking, and trade purposes

  • Organizing business missions to and from Brazil, as well as conferences, exhibitions and seminars for Brazilian & Canadian companies•Fostering relations between universities in Canada and Brazil, which will support the efforts of FCBB members

  • Promoting strong Canada-Brazil economic relations within Canadian Federal, Provincial and local governments, with their Brazilian counterparts and other relevant entities and organizations

  • Co-operating with Brazilian cultural and other civic organizations on programs of interest to FCBB members

Visiting Scholar and Instructor, Sprott School of Business, Carleton University, Ottawa, Canada.

2009 - 2011

​Taught undergraduate courses at Sprott School of Business, where also I actively participated in the creation of the Centre for Information Technolog Organization and People (CITOP). 

Associate Professor, Unisul Business School, University of the South of Santa Catarina, Brazil.

1999- 2009

​Taught graduate and undergraduate management related courses at the Unisul Business School, Brazil.

Selected Narratives of Industry Experience

President, Web Intelligence Systems, S.A., Florianópolis, SC, Brazil                                              

2000 to 2003​

Founded and built a successful business from the ground up. Directed all operations, holding bottom-line responsibility for long-range strategic planning, product management, and software development processes.  Provided cross-functional management of 3 directors and four managers, with general oversight of 50 employees. Defined organizational structure; approved major pricing decisions and performed monthly financial evaluations of company returns.

  • Created a more responsive and market-driven organization, increasing sales from $0 million to $4 million in two years and positioning organization for lucrative 2003 acquisition by Dígitro Technology (

  • Opened new marketing channels and established strategic alliances in Brazil.

  • Developed and introduced successful new products for Brazilian and international markets.

  • Elevated company to high profitability through strategic restructuring and the introduction of stringent operational efficiencies.

Marketing Director/ Manager, Dígitro Technology, Florianópolis, SC, Brazil                                              

1999 to 2000

Dígitro Technology, Florianópolis, SC, Brazil                                                                 

Marketing Director / Manager, 1992 to 2000

Advanced through positions of increasing management responsibility and authority for innovative Brazilian provider of IT solutions, telecommunication platforms and CRM applications for telecom carriers and other business organizations. Created and managed company's first marketing department, swiftly heightening company's Brazilian market share by 20%, developing more than 15 new products, and participating in more than 20 national and international exhibitions and congresses. Developed and supervised national and regional marketing managers; optimized staffing, strategic directives, and training of the company’s marketing teams. Developed and implemented strategic marketing plans, established marketing and sales objectives, and prepared company-wide sales forecasts. Directed  project teams through due-diligence, prioritization and development. Participated in research and development of new Telecom and IT technologies. Reported to CEO.

  • Played decisive role in 300% growth of company revenues during 7-year tenure.

  • Conceptualized and launched innovative sales strategy that increased annual company revenues by 30%.

  • Within a single year, captured 15% of Brazilian market share for Digital Remote Access Servers (DRAS), competing successfully again key industry players including Siemens, Cisco, and Lucent.

  • Captured extraordinary market share and revenue results leading directly to joint ventures.

  • Effectively led national project teams to proven results across multiple lines of IT business, geographic borders, time zones, and cultures.

  • Restructured the distribution network and created of customer training program.

  • Steadily promoted from initial role as Software Development Engineer for Telecommunication Systems (1992 to 1997) through positions as Manager of Customer Relationships (1997 to 1998), Manager of Internet Products (1998 to 1999) and Marketing Director (1999 to 2000).

President, Federation of Canadian Brazilian Businesses, Toronto Canada 

2016 - present

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